The Triple Bottom Line* Simulation®

• Social Screening Simulation. Generally, socially responsible investors seek to own profitable companies that make positive contributions to society. Screening is the practice of including or excluding companies from portfolios based on social and/or environmental criteria. These criteria can range from the diversity of a company's board of directors, to the impact of company operations on the environment, or to the percentage of company revenues received from weapons contracting, gambling, liquor or tobacco. The qualitative research and evaluation process known as screening generally seeks to first eliminate the worst of the worst (avoidance) and then, from the large universe of possibilities that remains, identify the best companies in various industry classifications. Negative/avoidance screening yields a social dividend of withholding capital from firms with poor social and environmental performance. Positive social screening yields a dividend of supporting companies that are doing better than most on social and environmental matters. 
  
• Shareholder Advocacy Simulation. Shareholder advocacy describes the actions many socially aware investors take in their role as responsible owners of corporate America. These efforts include dialoguing with companies on issues of concern, and submitting and voting proxy resolutions. Advocacy efforts are aimed at positively influencing corporate behavior. Social investors generally target the social issues most important to achieving their organization's mission and often work cooperatively to steer management on a course that is believed will improve financial performance over time and enhance the well being of all the company's stakeholders - customers, employees, vendors and communities, as well as stockholders. Management teams who embrace the stakeholder concept of management are viewed as more enlightened, exhibiting the progressive attitudes of business leaders of the future, and likely to outperform their competitors over time. Shareholder advocacy can lead to better corporate performance on social or environmental issues, an important social dividend. 
  
• Community Investment Simulation. Social dividends are achieved in this area by doing business with community development financial institutions (banks, credit unions, venture capital firms and other community-focused entities) for cash equivalent products such as banking accounts and jumbo certificates of deposit. The Social Investment Forum, the industry trade group, advocates that social investors target one percent of their investment portfolios to local community initiatives through reputable CDFIs. Social dividends from community investment include increased affordable housing, job creation and a wider availability of high quality childcare in low-income and underserved communities. 
  
• Social Venture Capital simulation. Some of the most powerful solutions to social problems come from start-up companies. Sectors that have seen innovative products include alternative energy, organic food, affordable housing, development banking and electric cars. Institutional investors are increasingly seeking benefits for society as well as venture industry financial returns by investing in these "social ventures."
  
• General SRI Simulation. This simulation is a blend of the four other simulations.

The 12-year-old Capital Missions Company has created 10 networks of social investors in 10 years, including venture capital investors, financiers of America's leading African-American companies, financiers of premiere women-led businesses, companies offering social investment products, solar investors and micro-enterprise investors.

Capital Missions Company has created a proprietary process to launch social investor networks: KINS, the Key Initiator Network Strategy. KINS targets a particular niche of finance, sets an inspiring goal, identifies the constituencies within the niche, identifies the key influencers within each constituency and invites the key influencers to design and launch the network. CMC's fees come from consulting on network formation and network growth.

Capital Missions' Founder and CEO is Susan Davis. Over the past 30 years, she has helped start five respected socially-responsible companies including South Shore Bank, the nation's first neighborhood development bank. Including her nine years as a division administrator in the Personal Trust Group of Chicago’s Harris Bank, Ms. Davis has spent 29 years in various sectors of finance.